Intelligent Lead Nurturing & Lifecycle Automation
5,000+ MQLs Generated for SaaS Platform
Manycore Tech, a leading home design technology company, hit a growth wall during their B2B SaaS transition. With lead-to-customer conversion rates stuck below 2%—at industry's lower threshold—and marketing budgets tightening, the sales team was drowning in unqualified leads while half a million dormant prospects collected dust in their CRM. Revenue targets were at risk.
Break through the B2B SaaS growth ceiling by reimagining lead conversion strategy.
Build a sustainable MQL pipeline that could fuel ambitious growth targets without breaking the bank
Maximize ROI from constrained budgets
Unlock the hidden value in dormant prospects
My Role
Architect of demand generation transformation, bridging technology innovation with strategic process design to deliver measurable revenue impact.
Strategy & Experimentation
→ Diagnosed funnel drop-offs through cross-functional journey mapping
→ Designed MVP pilot to validate approach before full-scale rollout
→ Partnered with Convertlab (equivalent to HubSpot + Segment) to architect a tech solution
Technical Implementation
→ Unified behavioral and identity data across website, CRM, and social platforms into Convertlab CDP
→ Built automated nurture flows on the enterprise messaging platform integrated with CRM and content touchpoints, triggered by engagement score & funnel stage
→ Defined 7-stage lifecycle model with tagging, scoring, and persona-specific messaging
SDR Enablement & Alignment
→ Built a dedicated SDR team to manage hot leads surfaced by nurturing flows
→ Designed processes for SDRs to support trial activation, Q&A, and intent qualification
→ Developed warm lead routing logic and handoff triggers to sales team
→ Conducted stakeholder workshops to drive adoption and alignment across marketing, SDR, and sales functions
Dual-Track Innovation:
Technology Layer
Deployed Marketing Cloud ecosystem (CDP + Marketing Automation) connecting across all core digital touchpoints—messaging platform, website, CRM, and content channels. Segmented 70,000+ leads into 7 lifecycle stages, using engagement-triggered workflows to drive timely activation and conversion.
Process Layer
Introduced SDR function to qualify inbound leads and developed lead scoring methodology combining demographic, behavioral, and intent signals. Built Customer Journey Management squad and delivered comprehensive training program.
Smart Execution
Validated approach through a 3-month MVP pilot before scaling to full deployment in 9 months, navigating internal dev resource constraints through strategic phasing.
Multi-million dollar revenue impact through systematic lead nurturing
Nuturing Database
200,000
MQL Generation
↑5000+ annually
Conversion Rate
↑16% (lead-to-customer)
Revenue Growth
↑11% YoY (multi-million USD impact)
Sales Efficiency
Shorter cycles, reduced manual touchpoints
Funnel Visibility
Full lead journey traceability with CDP & SDR notes
Prevention > Reactivation
Reactivating cold prospects is rarely as effective as preventing dormancy in the first place. A strong engagement infrastructure ensures leads remain warm and conversion-ready, yielding better ROI over time.
Continuous Engagement Architecture
When leads get rejected by sales, they shouldn't disappear—intelligent systems keep them cycling through nurturing workflows. This "no prospect left behind" approach transforms rejection into extended cultivation opportunity.
Technology + Human Intelligence
Sophisticated MarTech amplifies your strategy, but it's the human intelligence from SDRs that sustains it and drives long-term results. The winning combination creates compound growth effects that exceed traditional acquisition approaches.
Budget Constraint Innovation
Resource limitations drive creative solutions. Automation-first thinking combined with strategic process optimization can deliver superior conversion efficiency compared to traditional acquisition spending.