Strategic Demand Generation That Delivers Results
115% YoY Growth for B2B Industrial Tech Leader
COMPANY
TE Connectivity
ROLE
Marketing Ops Consultant
EXPERTISE
B2B Demand Generation, Lead Nuturing, MarTech Integration & Automation
The client, a global B2B tech leader, faced a common challenge for successful multinational corporations: how to replicate its proven demand generation model in new, diverse, and high-growth markets.
A standardized global framework, built on an enterprise stack of Salesforce and Eloqua, was in place. However, deploying it with a "one-size-fits-all" approach carried a high risk of failure.
My mission was to architect a globally consistent yet locally effective operational playbook. The goal was not just to win in one new market (APAC), but to create a scalable and repeatable model that could be used for any future market expansion.
My Solution: A Replicable Framework for New Market Entry
To solve the global scaling challenge, I architected a systematic, three-part framework designed to make the global engine adaptable and scalable for any new market. APAC served as the first successful proof-of-concept.
Strategic & Data Harmonization
Developed a standardized process to map local market intelligence—including unique buyer behaviors and digital channel preferences—directly to the global lead scoring and nurturing models. This ensured that local insights could enrich the global system without compromising its data integrity
Modular Technical Implementation
Designed and deployed a library of modular, adaptable automation flows and nurture sequences within the enterprise stack (Oracle Eloqua). This "plug-and-play" approach allowed for rapid customization for different market needs, rather than building from scratch each time.
Standardized Performance Measurement System
Established a universal, real-time dashboarding system in Tableau that could be applied to any new market. This provided leadership with a consistent, cross-market view of full-funnel performance, enabling apples-to-apples comparisons and data-driven investment decisions
The framework was first piloted in the APAC market with outstanding success, immediately proving its effectiveness and scalability:
Revenue Growth
↑115% YoY (multi-million USD impact)
Conversion Rate
↑16% (MQL-SQL)
MQL Growth
↑54% annually
Process Scalability
Framework replicated in 2 additional markets
Enterprise frameworks are scalable
Global MarTech stacks offer consistency and scalability, but success relies on adapting inputs and logic to reflect regional buyer behavior.
Automation logic translates across markets
Lead scoring, nurture sequences, and conversion workflows can be replicated globally—the key is mapping local behavioral indicators to global scoring models.
Global Role Success Factors
Success in global marketing roles comes from understanding both framework logic and in-market operational detail
