Hi I'm Chloe

Building Growth Systems for B2B Tech

My expertise lies in Marketing & Revenue Operations, transforming complex processes and data into predictable growth

Why work with me

Built for Strategy, Proven in Execution

Strategic Design

Architecting the blueprint for your revenue engine

GTM & RevOps Frameworks

End-to-End Funnel & Lifecycle Mapping

Data-Driven Attribution Modeling

Cross-functional alignment

Technical Architecture

Building automated systems that bring blueprint to life

MarTech Integration (SF, HubSpot)

Marketing & Sales Automation Workflows

Lead Scoring & Routing Systems

AI-Powered Lead Generation

Measurable Results

Delivering predictable growth and proven ROI

115% YoY Revenue Growth

5,000+ MQLs Generated Annually

3X Improvement in ROAS

30%+ Reduction in CAC

My core competencies

My Approach to Architecting Growth

Strategic Diagnosis & Planning

Diagnosing the leaks in your revenue funnel

Audit your full MarTech stack, data flows & operational workflows

Deliver a strategic roadmap to build a predictable, data-driven revenue engine

System Architecture & Implementation

From blueprint to a high-performance machine

Architect and implement the core Marketing & RevOps systems

Build the lead lifecycle, scoring, and attribution models that power your growth

Cross-Functional Leadership & Alignment

Uniting relative funcitons for shared success

Drive key strategic initiatives and ensure measurable business outcomes

Unite Marketing, Sales, CS, and Product to create a seamless revenue engine

TRANSFORMING OPERATIONAL EFFICIENCY INTO REVENUE
Martech, Automation, and a Smarter Funnel

115% YoY Growth for B2B Industrial Tech Leader

Behind a 5,000 MQL Surge for a SaaS Platform

Implementing a repeatable playbook by adapting a global MarTech framework and optimizing automation workflows for the APAC market

B2B SaaS · Funnel Optimization · Lifecycle Strategy · CDP · Marketing Automation · Lead Scoring

REVENUE OPERATIONS ENGINE BUILT FROM SCRATCH

5,000+ MQLs Generated for SaaS Platform

Forging a full RevOps framework, aligning teams, integrating the tech stack, and automating the lead lifecycle to turn a dormant database into a revenue machine

Fortune 500 B2B GROWTH SYSTEMS

115% YoY Growth for
an Industrial Tech Leader

B2B Demand Generation • Marketing Automation • MarTech Integration • Campaign Localization • CRM Lifecycle Strategy

HIGH-STAKES MEDIA INSIGHTS AT SCALE

Optimizing Multi Channel Campaigns

B2B Demand Generation • Marketing Automation • MarTech Integration • Campaign Localization • CRM Lifecycle Strategy

BUILDING THE ANALYTICS & ATTRIBUTION FRAMEWORK

3X ROAS Improvement Across Multi-Channel Campaigns

Developing a unified data model and multi-touch attribution system to connect siloed campaign data and build a true picture of marketing ROI

Expertise

The Architect's Toolkit

Revenue Operations (RevOps) Strategy

Designing the full-funnel blueprint, from processes and data models to team alignment that serves as the foundation for scalable growth

MarTech Stack & System Architecture

Integrating your core platforms (CRM, CDP, Automation) into a seamless, unified system that powers your entire revenue engine

To make outstanding UX work, it still needs polished visual design in which I excel as well.

MarTech Stack & System Architecture

Integrating your core platforms (CRM, CDP, Automation) into a seamless, unified system that powers your entire revenue engine

Lifecycle & Automation Engineering

Building intelligent, automated journeys that nurture leads, accelerate the sales cycle, and maximize customer lifetime value

Lifecycle & Automation Engineering

Building intelligent, automated journeys that nurture leads, accelerate the sales cycle, and maximize customer lifetime value

Analytics & Attribution Modeling

Developing the measurement frameworks and dashboards that connect every marketing action to revenue and prove ROI

Analytics & Attribution Modeling

Developing the measurement frameworks and dashboards that connect every marketing action to revenue and prove ROI

Cross-Functional Alignment & Enablement

Serving as the bridge between Marketing, Sales, and Product to ensure seamless processes, data flow, and shared goals

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Cross-Functional Alignment & Enablement

Serving as the bridge between Marketing, Sales, and Product to ensure seamless processes, data flow, and shared goals

Lead Management & Scoring

Designing the models that identify, score, and route your highest-quality leads to the right sales rep at the right time, maximizing conversion

Lead Management & Scoring

Designing the models that identify, score, and route your highest-quality leads to the right sales rep at the right time, maximizing conversion

Tech stack

Platforms that I Use Frequently

Salesforce

The #1 Enterprise CRM Platform

Oracle Eloqua

Enterprise Marketing Automation

Hubspot

Full-Platform CRM & Marketing Automation

Segment

Unified Customer Data

Tableau

Advanced Business Intelligence & Data Visualization

Zapier/Make

Integration & Workflow Automation

Testimonials 💡

Trusted by Leaders at…

Don't believe me - hear it from the others

A Strategic Thinker From Day One

"Even early in her career, Chloe demonstrated strategic thinking that set her apart. She didn't just follow processes—she streamlined our go-to-market approach and delivered measurable impact on our regional growth success."

Lucas Li, Managing Director, Carrier Global Corporation​

When Complex Challenges Hit, She Innovates

"When complex challenges hit, Chloe doesn't just manage, she innovates. Her combination of grit and resourcefulness helped our team navigate obstacles that could have derailed the project. She's the person you want by your side when stakes are high."

Tina Hedit, Global MarCom Leader, WABCO

Mastered Our Tech Stack & Drove 115% Growth

"Fast learner. Strategic thinker. Results delivered. Chloe mastered our tech stack quickly and drove 115% revenue growth through smart execution. Reliable, sharp, and always focused on what moves the business forward."

Ronnie Zhen, Marketing Director, TE Connectivity

Connects Data, Tools, and Teams into Cohesive Growth System

"What makes Chloe exceptional is that she sees the big picture—connecting data, tools, and teams into cohesive growth systems. Sharp insights, grounded execution, consistent results. I'd collaborate with her again without hesitation."

Ryan Ran, Sr. MKT Manager, Manycore Tech Inc.

Hi, I'm Chloe

I’m a Revenue Engine Architect for B2B tech companies. For the past decade, I've been obsessed with solving one challenge: how to transform marketing from an ambiguous cost center into a predictable, measurable revenue machine.

My journey started in traditional marketing, where I saw the frustration of value going unmeasured. It evolved through global enterprises and fast-growing SaaS platforms, where I discovered my true passion: not just running campaigns, but architecting the operational systems that power them.

I build the entire engine—the processes, the tech stack, and the data models—that turns your GTM strategy into a scalable reality.

If my approach and experience resonate with you, I'd love to explore how I can bring this value to your team.

UX Designer
UX Designer
UX Designer

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